PACIFIC RECORDS

Pacific Records® is a Southern California-based record label that incorporates all aspects of the music business including marketing, production, and distribution services. Since its founding by entertainment attorney Brian Witkin in 2003, Pacific Records has evolved from its humble beginnings as a retail record store chain into a multi-dimensional entity that includes recording studios, engineering services, music merchandising and talent buying services, while its primary focus remains as an independent record label and music publisher.-

As the youngest director in the label’s history, I oversaw the marketing and promotion of 30+ artists across digital, print, television and radio from 2015 to 2021. Highlights include:

• Nurtured strategic partnerships with Valley View Casino Center (AEG Live), Tonight in San Diego, GigTown and more

• Develop marketing strategy and execute promo plans for for platinum-selling artist OTOWN, sync deals with Netflix and other TV/streaming partners, and both domestic and international tours (US, Asia)

• Launch internship program for young, aspiring music professionals in the San Diego region