EFA OPENING NIGHT FEAT. NIKI

Role: Producer, Talent Buyer

The Epstein Family Amphitheater (EFA) is a state-of-the-art performance venue in the heart of UC San Diego that opened in the fall of 2022. An outdoor, 2,200 seater, the EFA has since hosted both niche and household artists, performers, and programs such as: Death Cab for Cutie, Malcolm Todd, Thee Sacred Souls and many more.

Tasked with kicking off seven straight days of programming to debut the venue, my team and I booked 88rising’s critically-acclaimed artist NIKI to a roaring, packed house. The concert sold out within an hour and was billed as part of Niki’s debut headlining tour, “The Nicole Tour”, which spanned four continents over 13 months.